Forward Push names Meg Garavaglia director of client growth

Forward Push Law Firm Marketing has hired legal-industry veteran Meg Garavaglia as director of client growth to help law firms improve intake, engagement and retention. The Atlanta agency says the move adds eDiscovery and staffing experience to its effort to help firms with at least $500,000 in annual revenue scale marketing results.

Why it matters: - Forward Push Law Firm Marketing is adding a veteran with direct law-firm sales and staffing experience to a role focused on turning marketing into signed cases. - The hire supports the agency’s push to help law firms move from one-off tactics to a more consistent growth system. - Forward Push says the role will help clients use its Case Gravity system for intake, engagement and retention.

What happened: - Forward Push Law Firm Marketing named Meg Garavaglia as director of client growth. - Garavaglia is an Atlanta-area legal-industry veteran who founded Woven Legal in 2019. - Woven Legal placed U.S.-based paralegals, intake specialists and legal support professionals with firms nationwide. - The company was acquired by The Emerald Group in 2025. - In her new role, Garavaglia will lead client growth strategy for law firms working with Forward Push.

The details: - Garavaglia spent about 10 years selling eDiscovery and litigation support services to Atlanta law firms before moving into legal staffing. - She brings nearly two decades of experience in eDiscovery, staffing and business development. - Forward Push works exclusively with law firms generating $500,000 or more in annual revenue. - The agency operates on month-to-month contracts and says clients keep full ownership of their marketing assets. - Forward Push combines traditional SEO with AI visibility strategy. - The agency says that approach is designed to help clients be found and recommended across search engines and AI tools including ChatGPT, Perplexity, Gemini and Claude. - Case Gravity is a suite of four AI-powered tools for client intake, engagement and retention. - The four components are Counsel Twin AI, First Chair AI, Sidebar AI and Engage First.

Between the lines: - The hire gives Forward Push more legal-industry fluency inside a growth role that relies on understanding attorneys' frustrations with marketing. - Marc Apple said Garavaglia has spent her career hearing what law firms say does not work and can help clients identify what is actually producing results. - Garavaglia said she has seen firms spend money on fragmented tactics that did not deliver and is drawn to Forward Push's direct approach. - The messaging suggests Forward Push is positioning itself around measurable outcomes, not broad brand marketing.

What's next: - Garavaglia is expected to work with Forward Push clients on applying the Case Gravity system to improve growth performance. - Forward Push will likely continue leaning on AI visibility and legal-industry specialization as key parts of its pitch to higher-revenue firms. - The company is also using the hire to reinforce its promise of helping firms move toward compounding marketing systems rather than short-term tactics.

The bottom line: - Forward Push is betting that a veteran with hands-on law-firm sales and staffing experience can help translate marketing into steadier client growth for its target firms.